The Reading Eagle marketing machine worked overtime in creating a slick new television spot for Beerleaguer and the company's new online baseball package. [Download]
The commercial, which makes blogging seem both action-packed and scintillating, will air on WFMZ-TV, which broadcasts in Berks, Lehigh and parts of Schuykill, Chester, Montgomery and Bucks counties. The spot includes overlays of all the praise the site has received over the years, a shot of me at a bar with a laptop and some dynamic screen captures of the blog.
It's an excellent spot, but I can't help but feel that the combative side of Beerleaguer gets lost. For example, instead of positive praise, a selection of irate, F-bomb-laced entries from the Bobby Abreu fiasco, something like "Your stupidity never ceases to amaze me! Have fun in your fantasy world!" followed by "You sound like friggin' Ann Coulter!" would have been in keeping with the true Beerleaguer spirit. And instead of that shot of me in a bar, a more realistic depiction would include a shot of me in boxer shorts sitting in a dark office, hunched over a laptop and a ham sandwich, shaking with anger.