The Lehigh Valley IronPigs, scheduled to become the Phillies' Triple-A affiliate in 2008, have partnered with Coca-Cola of the Lehigh Valley on a long-term naming rights deal. Financial terms were not disclosed in the official release.
Beerleaguer: The new $48.4 million facility is promising to be an excellent venue for baseball and was designed by HOK Sport Architects, the same firm that designed Citizens Bank Park, Jacobs Field and Camden Yards.
Corporate yet classic Americana, Coca-Cola also has historical ties to region. Coca-Cola of the Lehigh Valley began as a small franchise founded in 1917 and has grown into one of the area's leading industries.
The park's new name may soothe lingering rancor over the actual naming of the team, which was not well received. IronPigs is in reference to pig iron, used in the manufacturing of steel, the industry for which the Lehigh Valley is known best.